Branded Short Documentary Film
Clarion Call
Fundraising film for Udhyam Learning Foundation, a non-profit based in Bengaluru, India
APPROACH
The visual direction for this film was built around the optimism at the heart of the story. The goal was to create a clean, natural image that felt bright and approachable.
The grade begins with cooler blue-green tones as the film explores broken dreams.
Rec. 709 vs Grade
As the story progresses, the palette gradually shifts warmer, introducing softer highlights and pinker hues that reflect the sense of possibility and hope emerging through the work being done by the Foundation.
Rec. 709 vs Grade